Is organic 100 natural

By Isabella Storyclaire

last updated January 15, 2025

Contributions sourced from

40 Best Organic & Natural Skin Care Brands of 2022

Its no surprise that the all-natural beauty market has exploded. Over the years, people have become more aware of whats inside their products and have begun to make better decisions about what they allow on their skin. As a result, hundreds of new companies have formed to meet this new demand for safe, natural beauty products. Along with this growth also came a flood of natural beauty claimscreating a sort of Wild West of marketing jargon, promises, and misinformation. To help provide a little more transparency (and because were obsessed with these products), we scoured the internet and compiled this sortable list of the worlds top truly organic skin care lines.

First, lets be clear about what the terms actually mean. Organic refers to something that was produced without the use of pesticides, synthetic fertilizers, genetically modified organisms (GMOs), sewage, ionizing radiation, as well as antibiotics and growth hormones. Natural means something that originally existed in or was derived from nature. Additionally, if something is certified organic or certified natural, then youll need to look at how that specific certifying agency defines those terms.

Weve updated our list for 2022! Youll find a few more awesome brands this year! At a minimum, all organic skin care lines on this 2022 top list must have a strong history of happy customers (as indicated by product reviews), contain organic ingredients, and be free from most (if not all) of these ingredients: Parabens, Phthalates, Sulfates, PEG compounds, Petrochemicals & Mineral Oils, Ethoxylated Ingredients, as well as Synthetic Fragrances & Dyes. With that settled, now youre free to indulge in this ultimate list of 2022s most delicious concoctions.

Breaking It Down: The Real Difference Between Organic and Natural

Organic and natural: whats the difference between the two labels? It might be more complicated than you think.

You might be surprised to know that theres actually a big difference between the two terms, and one of them is a lot more trustworthy than the other.

Today, well take a look at the terms natural vs. organic, what they really mean, and what you should know as a conscious shopper.

Organic

The term organic is legally regulated in many places, including the United States. In the US, the United States Department of Agriculture (USDA) maintains a list of standards for a product to be USDA organic certified. Products and factories must undergo certification and inspection to ensure compliance.

USDA Organic Standards:

No toxic and persistent pesticides
No synthetic growth hormones
No petroleum-based fertilizers
No cloning
No artificial colors or flavorsinspecture
No artificial preservatives
No irradiated products/ingredients
No GMOs (genetically-modified organisms)

Made with organic is a USDA-regulated term mandating that the product contains at least 70% organically produced ingredients. The remaining 30% of ingredients cant be produced with prohibited practices like genetic modification, but might contain otherwise non-organic ingredients.

100% organic products must contain, besides salt and water, 100% organic ingredients only.

Organic products must contain a minimum of 95% organic ingredients besides salt and water. The remaining 5% covers non-organic agricultural products and a list of non-agricultural products that are not commercially available as organic.

Because the term organic is federally regulated in the United States, its a safe and dependable logo. Generally, you wont find many beauty or personal care products labelled 100% organic, as many need ingredients that cant be certified organic.

Natural

The term natural is generally not regulated in most countries. In the United States, its not completely unregulated for food products, but just barely.

A product containing no artificial ingredient or added color and is only minimally processed. Minimal processing means that the product was processed in a manner that does not fundamentally alter the product. The label must include a statement explaining the meaning of the term natural (such as no artificial ingredients; minimally processed).
USDA

In the US and Canada, the term natural on beauty and personal care products means absolutely nothing.

This means that as consumers, we must do our own due diligence in purchasing not only food, but our beauty and personal care products as well.If you see the term natural on a product, it doesnt mean much. For example, there is no guarantee that any plant-derived ingredients in a product havent been heavily subjected to pesticides.

However, while the USDA wont step in to punish brands misleadingly using the term organic, the Federal Trade Commission (FTC) might. In 2016, the agency brought charges against four brands for using the term natural in a misleading manner.

According to the FTC, each of the following companies made the all-natural claim in online ads:

Trans-India Products, Inc., doing business as ShiKai, based in Santa Rosa, California, markets All Natural Hand and Body Lotion and All Natural Moisturizing Gel both directly and through third-party websites including walgreens.com and vitacoast.com. The lotion contains Dimethicone, Ethyhexyl Glycerin, and Phenoxyethanol. The gel contains Phenoxyethanol.
Erickson Marketing Group, doing business as Rocky Mountain Sunscreen, based in Aravada, Colorado, uses its website to promote all natural products such as the Natural Face Stick, which contains Dimethicone, Polyethylene, and other synthetic ingredients.
ABS Consumer Products, LLC, doing business as EDEN BodyWorks, based in Memphis, Tennessee, markets haircare products on its own websites and at Walmart.com. It makes all natural claims for products including Coconut Shea All Natural Styling Elixer and Jojoba Monoi All Natural Shampoo. In reality, the products contain a range of synthetic ingredients such as Polyquaternium-37, Phenoxyethanol, Caprylyl Glycol, and Polyquaternium-7.
Beyond Coastal, based in Salt Lake City, Utah, uses its website to sell its Natural Sunscreen SPF 30, describing it as 100% natural. However, it also contains Dimethicone.
California Naturel, Inc., located in Sausalito, California, sells supposedly all natural sunscreen on its website, though the product contains Dimethicone. The Commission has issued a complaint alleging that California Naturel has made deceptive all natural claims in violation of Sections 5 and 12 of the FTC Act.

So in the United States, falsely claiming a product to be natural might be punished as false advertising. However, such cases seem to be exceedingly rare, so its not clear how much of a danger this might actually be to a deceptive company.

For you, this means to be skeptical if you see the term natural on a product label or packaging. This termbeing unregulatedmight be used to trick you.

The US Natural Cosmetics Act (HR5017)

In late 2019, a bill was introduced to congress called the Natural Cosmetics Act. Its aim is to amend the Federal Food, Drug and Cosmetic Act to stipulate the following: cosmetics packaging or labeling cannot bear the term natural unless:

It contains at least 70% natural substances that arent water or salt
No fragrance that isnt a natural substance, or naturally-derived
It contains no ingredient that isnt natural and has no feasible natural alternative
Is not made using: alkoxylation, deterpentation, halogenation, ionizing radiation, sulphonation as the main reaction, treated with ethylene oxide or mercury

Currently, the bill was introduced nearly two years ago and hasnt been acted upon. If passed, it would be a good step toward regulating the cosmetics industry in the US, which is historically very lightly regulated.

Organic vs. Natural: In Summary

Be wary of the terms natural or all natural on beauty, personal care, food, or any other consumable product.

Natural is mostly unregulated in the USA and all other parts of the world, so just because a label says natural, it doesnt actually mean that it is.

Organic is another story. Being a regulated term, its against the law to label a product as such without strict approval in the USA, Canada, Europe and most parts of the world.

Always look for USDA-certified organic logos if shopping in the USA. Otherwise, purchase knowing that the product might not actually be as organic as it says, and the government might be on their case shortly.

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